Commercial Cleaning Marketing Plan

The ultimate goal of every business is to make massive sales by getting more customers to buy. In other words, more customers result in more sales, and more sales equal more profits. But, one of the most difficult aspects of a business is marketing – the process of getting customers to patronize your business. 

Once you can overcome that barrier, your business is set for success. That’s why it is important to plan and devise a marketing plan that will generate leads, and  drive more traffic to your business.

In this article, we will learn how to develop a marketing plan for commercial cleaning services.  

Where can I promote my cleaning business?


Your business isn’t getting enough customers as you wish because your marketing is poor. That’s the brutal truth. 

There are many opportunities out there with many individuals and companies looking for people to handle their cleaning. The problem is how you will reach them. In this section, we will discuss the best ways to promote your cleaning business.

Use flyers

One of the easiest ways to promote your cleaning business is by distributing flyers to the right people at the right time . Many people or small business startups are looking for cleaning services they can hire. Handling flyers to a group of targeted folks  in the most visited places such as restaurants, bars, schools, salons will help improve your brand awareness and earn you more customers.

Use Digital Marketing

Everyone is taking their businesses online, including your competitors. Don’t underestimate the potency of online marketing and sales. Don’t be left out. Embrace digital marketing in its fullness.

 I wouldn’t advise you to do this yourself if you are not a skilled digital marketer. Many expert digital marketing agencies can help you run paid ads for your cleaning business. The first thing they would do is to help you create a professional website for your business. It is your website that these marketing experts will promote and drive traffic to your business.

Create A Referral Program

People trust your business more via referral. Most recurring customers were gotten through a referral from someone they trust. Consider creating a referral program to promote your cleaning business. The referral program works in such that there is a reward for every referral. For instance, you can offer a discount for any customer that registers about three individuals.

Use The Social Media

Consider improving your business via social media. People visit the media more recently than in the past years, making it a potential marketplace for you. Popular social media platforms like Instagram, Facebook, LinkedIn, and Twitter consist of millions of users. Chances are that your prospective clients are on that platform. Update your status and profile daily, showcase testimonies, and positive reviews of your previous customers. This will help improve your brand awareness in no time.

What is the target market for a cleaning service?

Every business needs to create and understand their target market. Henceforth, your target market should be the focus of your marketing and promotion. The target audience of your business must include individuals or organizations that are likely to need your services. There is no point in promoting your business in areas where they will not need your services. In this section, we will learn about the target market for a cleaning service.

Old People 

According to statistics, individuals from 45 years and above with incomes higher than average make use of cleaning services more. They spend about 22-32 percent of their income on cleaning services of all sortsz. Focus your energy on promoting your cleaning business in areas where people in this category visit often. 

Besides, there are many nursing agencies that take care of older people incapable of taking care of themselves. Partnering with agencies like this will earn you more jobs or contracts.

College Apartments   

At the end of every semester, someone moves in, and some other student is moving out. Students leaving the apartment will not bother to clean before moving out, leaving the new occupant to clean. That’s where cleaning services come in. You can discuss with the owner of the building or apartment manager to allow you to clean the apartment for a token. If all goes well, you can seek their permission to place flyers on their notice boards. This way you help the residents with their routine cleaning services. Steady jobs right? That is not all.

The Busy Holiday Crowd

The holiday is a time for parties, celebrations, and visiting. For instance, after a celebration like a house party, the house will be in a big mess and require a thorough, and deep cleaning. Busy families will undoubtedly need the services of a cleaning agency to clean their homes. 

How do I write a marketing plan for a cleaning service?

Planning is an important step when running a business. A business without a plan will not achieve much. Here are a few tips on how to write a feasible marketing plan for a cleaning service:

Understand your business

Understand what your business offers. Know what separates your business from your competitors. Understand the difference between your company and other cleaning companies in the area. Prepare to answer the question, “what’s so unique about your cleaning business?” 

Understand your target market

As said earlier in this article, the target market is the category of people or organizations where you focus your marketing. Once you know your target market, then you will understand the kind of marketing that will work for them. Don’t do the cliche. Understand your prospective customers, and devise a marketing campaign accordingly.

Understand your mission

Every business should have a mission. Your mission entails the reasons why you set up the business. Include the mission of your company in your marketing plan.

Set your goals

There are two types of goals: long term and short term goals. Long term goals are goals that are set to be achieved after a long time. Short term goals are set for a short period. Plan your goals and prepare to achieve with a kickass marketing strategy.

Optimize your website

The media is one of the best ways to market your business. Most people prefer to search online to find the services they need from the comfort of their homes. Optimize your website to improve traffic and visitors such that when people search for the services you render, your website pops up.


Lastly, prepare a list of marketing strategies that have been tested and trusted to give positive results in your niche. Some of these marketing strategies include: 

  • Build an email list.
  • Digital marketing
  • Run paid adverts such as Google AdWords, Facebook ads, Instagram ads, and so on.
  • Affiliate marketing
  • Content marketing 

How can cleaning companies increase sales?

Below we have listed five simple tips cleaning companies can adopt to increase their sales:

  • Maximize the media to promote your services.
  • Plan to invest some money into marketing.
  • Create different deals that will attract people to your business.
  • Think of different ways that will benefit your customers. 
  • Offer discounts and special promos 


One of the most important aspects of a business is marketing. It is the only way to reach your target audience, increase your client base, and boost sales.

In this article, we have learned about the best ways to market your cleaning business. Ensure you follow these guidelines and prepare your business for success.

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