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For any new commercial cleaning business owner, learning how to get cleaning contracts is usually the hardest part of gaining momentum, as there is a great deal of competition in this particular marketplace today.
How to Quickly Generate Residential and Commercial Cleaning Contracts
The good news is, though, that there are many ways to obtain customers – both commercial and residential – quickly and easily, so that your company will be bringing in revenue and you will be profitable within a short period of time.
Networking Your Way to Profits
One of the very best ways to obtain new office cleaning contract customers is to make yourself and your company well known throughout your local community.
This means becoming more involved in events such as participating in neighborhood meetings, going to charity functions, and shopping in local retail shops.
In doing so, you will soon realize the true power of networking as you get to know other business owners and they start to refer business opportunities to you.
Keep in mind here that you should also return the favor and refer business to them.
Flyers and Direct Mail
Going with print ads can help you to spread the word fast about the services that your cleaning company offers.
There are a couple of ways to go about this. One way is to print a colorful flyer and post it on bulletin boards in heavily trafficked areas such as grocery stores in your local area.
This way, it is likely to be seen by business owners who may have a need for your services.
You may also decide to go with a direct mail letter or post card. Here, you can send your piece to businesses in a specifically targeted area.
Oftentimes it is a good idea to offer a discount offer or a coupon with your direct mail.
A coupon with an expiration date will entice potential business owners to place an order for your services more quickly as they don’t want the offer to expire.
Once they have ordered an initial service, you can then get in to discuss a potential office cleaning contract with them for the longer term.
Contacting Real Estate Agents and Property Managers
One of the best ways to obtain both office cleaning contracts, as well as many residential jobs, is to make contact with real estate agents and property managers.
These individuals have access to numerous types of property.
By aligning yourself with property managers, you could obtain a variety of different types of contracts, including apartment buildings, office buildings, retail malls, and medical buildings.
You may even hit on bigger properties such as high rise buildings or hospitals.
You may also want to contact apartment complexes and larger buildings directly.
Oftentimes, these buildings will have their own building or office manager who is responsible for hiring cleaning staff.
You never know when they may be looking for a new service to take over their office cleaning contract.
Believe it or not, the newspaper is actually a good source for obtaining potential clients for cleaning contracts.
By placing an ad in the Classified section, you can grab the attention of business owners who are seeking cleaning services.
Classified ads are much less expensive than larger ads – especially the half-page or full-page ads that run in the main sections of the paper.
You should ideally place your newspaper Classified ad under the “Services” section.
Creating a Website
Certainly, you will also want to create a company website. Today, most business, regardless of the service they offer or the industry they are in, will have a website to showcase what they do.
Having a website will allow you to provide additional information about your company, the area of town that you serve, and the type of office cleaning contracts you are seeking.
You may even want to offer a promotional discount to anyone who contacts you via your website.
Referrals / Word of Mouth
One of the oldest – and still the best – forms of advertising is word of mouth. Whenever you want a good recommendation, you usually take the advice of a friend or colleague.
This is no different with business services. With this in mind, be sure that you do a good job for your current customers in hopes that they will recommend you to others.
One way to increase the chances of this happening is to refer your customers’ businesses to others, as well as to simply request that they do the same for you.
Oftentimes, if you’ve done a good job, they are more than happy to oblige.
The Bottom Line
While there are numerous ways to help you obtain new office cleaning contracts, there really isn’t just one sure fire way to do so.
Therefore, it is important that you use a mix of several options. That way, you will be assured of leads coming in from multiple different sources – and, if one source runs dry, you will still have potential customers coming in from other open doorways.
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